AI in Marketing: Benefits, Use Cases, and Examples

To meet the needs of their customers, companies need to understand what people like and what people don’t like about their products. AI can analyze thousands of consumer reviews to reveal insights in simple terms. Helping companies to improve customer satisfaction and customer experience. Artificial Intelligence can identify which platforms will see the most significant reach and which audiences will be most receptive to your content marketing. While also providing insights into the time and date of publication that will see maximum engagement from audiences.

Dashboards that leverage AI marketing allow for a more comprehensive view into what is working so that it can be replicated across channels and budgets allocated accordingly. Utilizing historical customer data, AI can learn about previous consumer behavior and anticipate future customer needs. With access to these insights, marketers can determine the best course of action for customer retention and future product demand.

Other statistics on the topicAI use in marketing

Over the past decade, she has worked with agencies, startups, and digital publications to create content that matters to audiences and converts. She is the founder of DW Creative Consulting Agency where she works with clients to create, manage, and optimize content for optimal business impact. Dive deeper into the latest marketing technology, tactics, and strategies, including those based on artificial intelligence with news from MarTech. Brands also may not have the tools to handle the data and resource requirements of AI technologies. That’s why so many marketers are turning to marketing work management platforms and other helpful technologies to more effectively manage these demands. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market.

Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. Today’s consumer has more power than ever, and marketers have to meet their target audience where they are by determining which platforms they’re… Here, AI learns customer preferences and pulls pieces from a library of content to create a customized email or offer for a client featuring relevant images, videos, or articles. At the outset of your new marketing program, be sure that your AI marketing platform will not cross the line of acceptable data use in the name of data personalization. Be sure privacy standards are established and programmed into your AI marketing platforms as needed to maintain compliance and consumer trust. Virtual fitting room – a woman trying on shoes online with digital tabletCheck out AI in digital marketing course and enhance your business implementation.

Future of AI in Marketing

The future is already here for AI in marketing across copywriting, content personalization, and creativity. While marketing teams may want to understand what users think of their website, few have the time to do so. AI, however, can analyze every user website interaction — the content users find most engaging, how they move through a site, and how long they spend on a site. Google Analytics can deliver similar data, but AI can also act upon it, showing website visitors the content that’s most relevant to their interests. The demand for creativity and creative content will only continue to rise, but the quality of that creative output is constrained by people, time, and how creative humans can be.

Sephora’s example proves AI-powered chatbots can provide advice in the research phase, giving way to a new form of content marketing. For users interested in learning more about a specific product, Kik opens a next-level dialogue box with multiple customized options. #AI-powered personalization delivers increased conversions & improved customer experience via @Evergage. Website experience – By analyzing hundreds of data points about a single user (including location, demographics, device, interaction with the website, etc.), AI can display the best-fitting offers and content.

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AI can see who is influencing public opinion and what the perception is of your brand during a crisis. Brands of all sorts and sizes have experienced a disruption in their usual PR and Comms strategies because of social media. Monitoring customer conversations gives you the ability AI In Marketing to craft a better marketing strategy. You no longer have to depend on a “one-size-fits-all” approach that may fall flat. Neural networks are at the heart of advanced deep learning techniques and provide marketers with the ability to discover complex patterns in customer behavior.

This can help digital marketing teams understand the types of products a consumer will be looking for and when – allowing them to position campaigns more accurately. AI marketing is the application of machine learning, deep learning, natural language processing, and other artificial intelligence technologies to solve key marketing challenges. AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.

What is AI in marketing?

According to a National Retail Federation survey, 80% of shoppers say retail technologies and innovations have enhanced their online buying experience, while 66% say the same about brick-and-mortar retail. Starbucks is one example of a brand using its loyalty card and mobile app to collect and analyze customer data. AI in marketing may feel more science fiction than fact to many, but it’s not a far-off concept; it’s here right now. According to Salesforce, just 29% of marketing leaders used AI in 2018, but that number surged to 84% by 2020.

One way that businesses do this with AI is to use predictive marketing analytics. By having AI analyze data of past events, it can reasonably and accurately infer how performance will look in the future based on a variety of factors. More importantly, analyzing what users like most can be useful when looking to suggest products to them.

What is data-driven marketing?​

It can also help digital marketers identify at-risk customers and target them with information that will get them to re-engage with the brand. Selecting the right platform or platforms is a crucial step in getting an AI marketing program off the ground. Marketers should be discerning in identifying the gaps that the platform is trying to fill and select solutions based on capabilities. This will revolve around the goal marketers are trying to achieve – for example, speed, and productivity goals will require different functionality than tools used to improve overall customer satisfaction with AI. Most digital marketers find their AI marketing tools are especially effective when integrated with their existing marketing strategy, rather than being used as a stand-alone tactic. AI marketing tools create opportunities to optimize steps in a marketing strategy that might currently be labor-intensive, such as data analysis, or have a risk of inaccuracy, such as attribution.